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Engagement Rate Calculator

Calculate your engagement rate: (likes + comments + shares) ÷ followers × 100.

Engagement rate

4.5%Good

How to use this tool

  1. Enter the follower count for the account you are measuring.
  2. Add likes, comments and shares from the same post or matching post averages.
  3. Read the percentage and compare posts using the same formula.

How it works

Follower-based engagement compares interaction counts with follower count: (likes + comments + shares) ÷ followers × 100.

The result updates as you type and is labelled Low (under 1%), Average (1–3%), Good (3–6%) or Excellent (6% or more).

You can use numbers from a single post or averages across several posts.

Example

A post with 400 likes, 30 comments and 20 shares on an account with 10,000 followers has (400 + 30 + 20) ÷ 10,000 × 100 = 4.5% engagement — rated Good.

Limitations

  • This formula is based on followers. Some platforms and agencies use views or reach instead, which gives different numbers.
  • The rating bands are general guidelines and differ between platforms and account sizes.
  • Saves and watch time are not included.

Frequently asked questions

What is a good engagement rate?

This tool labels 3% to under 6% as Good as a rough guide, not an industry benchmark. Compare posts using the same formula, platform and account context.

Should I use averages or one post?

Averages from your last 10 or so posts give a more reliable picture than a single post.

Why does it say to enter followers above 0?

The rate is divided by your follower count, so it cannot be calculated with zero followers.

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